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Pricing: Making Profitable DecisionsBy Kent B Monroe
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
- Amazon Sales Rank: #1046564 in Books
- Brand: Brand: McGraw-Hill/Irwin
- Published on: 2002-09-18
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x 1.26" w x 6.40" l,
- Binding: Hardcover
- 688 pages
- Used Book in Good Condition
About the Author
Kent Monroe is a professor at the University of Illinois.
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